BUSINESS BIBLE / METRIC DICTIONARY

Every number has a definition.

Shared calculations, clear reporting periods, and traceable sources.

WORKSPACE WALKTHROUGH · 1 OF 5

Read and personalize your dashboard

Start in Command Center. Choose a reporting period and check data coverage before comparing results. Use Customize dashboard to choose metrics, show or hide widgets, and arrange the layout. Missing data is not the same as zero.

  1. Select your reporting period.
  2. Review source coverage and missing inputs.
  3. Customize the dashboard for the decisions you make most often.

Replay any time from Help & Guide. Preferences are saved in this browser.

The language of your business

MetricDefinitionCalculationUnit
Tracked purchasesAttributionObserved AnyTrack purchases, subject to delivery reconciliation. Not physical units, confirmed Shopify orders, or unique new customers. Estimated rows are excluded.Period sumcount
Product revenueCommerceDaily product receipts less refunds, including shipping and tax. Stripe is a reconciliation source, not additional revenue.Period sumUSD
App revenueSubscriptionsApp revenue for the same reporting period as product revenue. Keep the RevenueCat reporting basis consistent.Period sumUSD
OrdersCommerceQualifying orders, not unique customers or units. Daily aggregates must exclude test and cancelled orders.Period sumcount
Units soldCommercePhysical units sold, including all units in bundles. Never substitute order count.Period sumcount
Advertising spendGrowthDaily spend for the selected source coverage. Confirm all campaigns are included before a blended comparison.Period sumUSD
Page viewsAudienceWebsite and funnel page views for the reporting date. Page views are not unique visitors.Period sumcount
Social audienceAudienceLatest recorded followers for each channel as of the period end. This is not a deduplicated count of people.Latest by channelcount
Active subscribersSubscriptionsLatest active paid subscriber count. Excludes free trials unless the source definition explicitly differs.Latest by channelcount
Active trialsSubscriptionsLatest active trial count. A stock measure, not a sum across days.Latest by channelcount
Available inventoryCommerceLatest confirmed stock balance. Opening stock minus sales alone is an estimate until reconciled with fulfillment.Latest by channelcount
Formula version 1 · Reporting timezone: America/Los_Angeles · Daily source aggregates
Business Bible / Command CenterSynthetic demonstration data