Product revenue
Daily product receipts less refunds, including shipping and tax. Stripe is a reconciliation source, not additional revenue.
BUSINESS BIBLE / COMMAND CENTER
A connected view of performance. A clear path forward.
Product revenue
Daily product receipts less refunds, including shipping and tax. Stripe is a reconciliation source, not additional revenue.
App revenue
App revenue for the same reporting period as product revenue. Keep the RevenueCat reporting basis consistent.
Orders
Qualifying orders, not unique customers or units. Daily aggregates must exclude test and cancelled orders.
Advertising spend
Daily spend for the selected source coverage. Confirm all campaigns are included before a blended comparison.
PERFORMANCE OVER TIME
YOUR BUSINESS ANALYST
Understand what changed, explore what’s driving it, and decide where to focus.
Open business analyst Illustrative responses in demoREVENUE MIX
DATA CONFIDENCE
SOURCE CONTEXT
The demo contains synthetic daily metrics. Source snapshots appear here after a workbook import.
View source workbook